Not Just Analytics: Tool to Understand Instagram Algorithm

Not Just Analytics is a web-based tool that helps users track and understand Instagram account performance. It is made for content creators, marketers, brands, and agencies who want clear and useful data. The tool does not have a mobile app but can be used directly on the website. It is free to access for basic features, with paid plans available for advanced tools.

Function of “Not Just Analytics”

Not Just Analytics helps you see how an Instagram account is performing using simple and clear reports. Below are the key functions of this tool:

1. Profile Overview

• Shows how many followers an account has gained or lost
• Tracks how often posts are shared
• Displays engagement rate (likes and comments per post)
• Gives a quality score for the account

This is helpful for content creators who want to check their growth or for brands that want to review influencers before working with them.

2. Discover Influencers by Category

You can find top Instagram accounts across different topics: Food, Travel, Fashion, Beauty, Business, Parenting, Photography, Health & Fitness, Music, Lifestyle, and Animals. Each influencer listed includes real data like follower count, engagement rate, and post frequency. This is useful for marketing teams looking to plan influencer campaigns.

3. Performance Advice

The tool gives tips based on your data:

• Best time to post
• How many times to post per week
• What content is working best

This makes it easy to improve your strategy without guessing.

4. Downloadable Reports

You can generate reports in PDF format. These are useful for agencies sharing progress with clients or for influencers sharing media kits with brands. Higher plans offer options to manage many profiles at once and add your logo to reports.

Ideal Users of the Platform

• Creators: To track engagement and plan posts
• Agencies: To handle reports for multiple clients
• Brands: To find the right influencers for campaigns
• Marketers: To plan better content using real data

Collaboration Opportunities with “Not Just Analytics”

Not Just Analytics offers meaningful collaboration options for those with active communities, ongoing projects, or educational initiatives. Whether you're a creator, event organiser, or educator, the platform supports partnerships that bring mutual value.

By collaborating with NJA, you can:

• Offer your community a custom discount on NJA plans
• Share your project ideas for potential exposure through NJA’s channels
• Co-create Instagram content to expand audience engagement
• Receive invitations to speak or participate in events, workshops, and lectures
• Contribute thought-leadership articles to NJA’s official blog
• Integrate NJA’s analytics features into your platforms or services
• Arrange expert-led training sessions for your organisation or team

These collaborations are designed to support knowledge sharing, community engagement, and innovative use of social data in real-world applications.

Pricing Plans

You can pick a plan based on your needs. Free access is enough for simple use. For professional reports or managing many accounts, paid plans are better.

Process of Using the Tool

There is no need to download anything. You only need to:

1. Visit www.notjustanalytics.com
2. Enter your Instagram username
3. Sign in and access your dashboard

Everything works in the browser. It is quick and easy.

How Does “Not Just Analytics” Track Performance?

The tool uses public data from Instagram. It looks at:

• Follower growth over time
• Like and comment rates
• Post consistency and frequency
• Use of hashtags
• Audience quality and authenticity

It gives each account an overall score based on these factors. This helps users understand what is working and where improvements are needed.

Conclusion

Not Just Analytics is a helpful tool for anyone using Instagram for content or business. It offers simple reports, useful tips, and clear data without needing technical skills. Whether you are a creator or a brand, this tool can support your goals with accurate insights and easy tracking. Starting is free and takes only a few minutes.